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New produce safety rule in the US

The FDA said the new FSMA Produce Safety rule is all about “keeping food safe for consumption.” It establishes “mandatory science-based, minimum standards for the safe growing, harvesting, packing, and holding of fruits and vegetables grown for human consumption.”

New testing and other standards for producing sprouts – which have been associated with various foodborne illness outbreaks – is one of the key elements of the now final FDA Food Safety Modernization Act (FSMA) Produce Safety rule in the United States.

According to the FDA (US Food and Drug Administration), the measures on sprouts aim to prevent contamination with dangerous microbes, such as Listeriamonocytogenes. It said other key elements of the new rule are:

  • Requirements for agricultural water quality and testing are designed to detect contamination by feces, which may be accompanied by bacteria that cause disease.
  • Requirements affecting use of biological soil amendments of animal origin (including manure and compost), which will help reduce the likelihood of potentially dangerous bacteria entering the food supply.
  • A requirement that during harvest, farmers take all reasonably necessary steps to identify potential contamination (including contamination by animals) and not harvest the affected produce. This is in recognition of the fact that there are often animals on farms, such as livestock, and even wild animals, like deer.
  • Farm workers handling covered produce and/or food contact surfaces, including their supervisors, must be trained in the importance of health and hygiene and farms must take steps to prevent contamination of produce and food-contact surfaces by people who are sick.
  • Standards applying to equipment, tools and buildings (including greenhouses and germination chambers), which aim to prevent problems, such as poor sanitation, causing produce contamination.

The FDA said the new rule is all about “keeping food safe for consumption.” It establishes “mandatory science-based, minimum standards for the safe growing, harvesting, packing, and holding of fruits and vegetables grown for human consumption.”

According to The U.S. Apple Association (USApple), the ‘Standards for the Growing, Harvesting, Packing, and Holding of Produce for Human Consumption’ will be officially published on November 27 and become effective 60 days later.

Compliance to the rule is staggered over several years depending upon the specific provision and size of the operation,” the association said.

“The rules are the most significant changes to produce safety regulation in 70 years, and have the potential to significantly affect tree fruit production practices,” it said. USApple has been actively advocating on behalf of the apple industry during development of the FSMA rule. “In particular, we focused on the Agricultural Water provisions in the second round of comments to the FDA. As a result, the agency added additional flexibility to the Agricultural Water provision in the final rule,” it said.

Read more about the FSMA Final Rule on Produce Safety here: http://www.fda.gov/Food/GuidanceRegulation/FSMA/ucm334114.htm

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Report on the benefits of berry imports in US

Off-season berry purchases in the US are still small relative to in-season domestic production, indicating the potential for off-season supply has only been partially tapped.

What is the value to US consumers of the recent increase in the availability of fresh berries in winter? And how large would the consumer benefits be if these berries were available at in-season (spring) prices during the off-season (winter) in the United States?

These were questions examined in the report ‘Measuring the Impacts of Off-Season Berry Imports’ published last month by the USDA’s Economic Research Service.

“Findings suggest that additional supplies of these fruits from domestic off-season and foreign producers are especially valuable to consumers because they occur in winter months, when domestic fruit production is relatively low, consumers’ choices are fewer than during spring, and prices are high,” the report says.

“Findings also suggest that consumers would benefit from further reductions in seasonal production cycles. However, consumers receive larger benefits from making off-season berries available (having some berries rather than none) than from increasing supplies to the extent that off-season prices fall to in-season levels.”

The report says that the factor driving these consumer benefits is prices falling over the winter months—the difference between choke prices and market prices in the weeks in which Chile exports fruit. “On average, these declines range from 49% (blackberries) to 69% (strawberries).” (Chile exports strawberries, raspberries, blackberries, and blueberries during fall and winter. Mexico has also become a major supplier of berry crops to the US during winter but the study used Chile’s export season as a benchmark.)

The report says consumers would reap ever bigger ‘welfare’ gains should winter prices fall the level of spring ones, “which might occur if other countries began supplying the U.S. market or if there are advances in technology (either through improvements in domestic storage or shipping).”

Off-season berry purchases in the US are still small relative to in-season domestic production, indicating the potential for off-season supply has only been partially tapped. “Further advances in plant breeding or storage technology might make off-season supply quantitatively similar to in-season supply. Additionally, technological changes might reduce the cost of interhemispheric shipping, eliminating seasonality in the quantity of produce available.” the report also says.

Other interesting information in the report includes:

  • Per capita availability of fresh fruit is increasing in the US, rising from 106.50 pounds in 1980 to 131.04 pounds in 2012.
  • The berry share of fresh fruit availability increased 3.75 times (to 9.50 pounds by 2012).
  • Until the early 2000s, berries were unavailable to most U.S. consumers outside of their short domestic production seasons.
  • In 2012, fresh berries (strawberries, blueberries, raspberries, and blackberries) accounted for 16% of the retail spend on fresh fruit.
  • Highest monthly shipment numbers occur in June for blackberries, blueberries, and raspberries.
  • Shipments of strawberries are highest in May each year.
  • Retail strawberry prices in late December have been twice that of prices in May in recent years.

source: ‘Measuring the Impacts of Off-Season Berry Imports‘ by Carlos Arnade and Fred Kuchler, Economic Research Report No. (ERR-197) 35 pp, October 2015

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Whirlpool seeks patent for crisper said to keep fruit, veg fresher

Whirlpool Corporation says it has developed a crisper which controls ripening so as to extend the shelf-life of the fruit and vegetables in it. The invention hinges on the removal of ethylene, a chemical released by many fruits and some vegetables that hastens ripening.

Whirlpool Corporation says it has developed a crisper which controls ripening so as to extend the shelf-life of the fruit and vegetables in it.

The invention hinges on the removal of ethylene, a chemical released by many fruits and some vegetables that hastens ripening.

In international patent application documents published by WIPO, the US-based home appliance giant says that typically the special compartments found in fridges for storing fruit and vegetables – crisper drawers – are closed. This means that as the produce ripens, ethylene accumulates in the drawer and accelerates the ripening of surrounding produce, thereby reducing shelf life and freshness.

Whirlpool’s solution is to modify the atmosphere in the drawer via a photocatalytic process that converts ethylene into carbon dioxide and water. The result is not only is the ethylene reduced, the carbon dioxide produced limits the ripening of the produce it surrounds.

The invention achieves this via a crisper with a photo-catalytic element – featuring titanium dioxide TiO2 – and a source of UV light, preferably of the LED type. That’s because ethylene (and other volatile organic compounds) present in the air at low concentrations can be oxidised to carbon dioxide and water when exposed to particles of titanium dioxide irradiated with near UV light.

The lighting would ideally be subject to an on/off algorithm and an infrared gas sensor used to directly control ethylene concentration and indirectly monitor the carbon dioxide content.

Source: https://patentscope.wipo.int/search/en/detail.jsf?docId=US152767151

Whirlpool said one of the objects of the invention is to be “cost-effective both during the manufacturing process and when functioning during the entire life of the refrigerator.”

It also said that, in general, fruits release more ethylene than vegetables during the natural ripening process and that many vegetables are sensitive to ethylene.

Foods that emit ethylene include: apples, avocados, bananas, pears, peaches, plums, cantaloupes, honeydew melons, mushrooms and tomatoes.

Vegetables that absorb ethylene include: brassicas, leafy greens, beans, carrots, cucumbers, eggplant, peas, peppers and potatoes.

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Catalonia’s Bon Preu group on way to beat €1 billion in sales

Catalonia-based retail group Bon Preu is set to end the fiscal year (February 28) with turnover of around €990 million, up 11.4% on the previous year, and aims for €1.1 billion the following one, according to its president Joan Font.

Catalonia-based retail group Bon Preu is set to end the fiscal year (February 28) with turnover of around €990 million, up 11.4% on the previous year, and aims for €1.1 billion the following one, according to its president Joan Font.

Since its origin in 1974, the group has grown to now span about 5,000 workers and about 200 outlets, under the banners Bonpreu (supermarkets), Esclat (hypermarkets), EsclatOil (petrol stations) and iquodrive (e-commerce), Font said at an executive breakfast in Barcelona on November 12.

 Joan Font speaking

Discussing the strengths of the group, which has its headquarters in Osona, he said one is its heavy focus on fresh produce. “We have to work on and promote this even more,” he said. “We have the best fresh produce sections and believe in its future.”

However, Font made the point that while in other countries fresh cut fruit is eaten in the street, that is not the case in the local market where the concept is not understood.

Esclat hypermarket opened in Terrassa in September, 2015, at which point Bon Preu had 118 supermarkets, 44 hypermarkets, 36 gas stations and 5 minimarkets.

From among the three supermarket categories of discounters, specialists and generalists, he said Bon Preu is a generalist. But given the industry trend of segmentation in demand, the group’s banners are increasingly focused on very specific segments. “We can’t claim to be the best at everything,” Font said, adding that customers are multichannel and multiformat and that can’t be expected to change.

According to the newspaper La Vanguardia, Font also signalled that looking ahead to 2016, the group plans to open 10-12 new stores and would not rule out locations beyond Catalonia, though such a move would be given careful thought.

Sources:
“Intervenció de Joan Font a l’esmorzar executiu de PwC i La Vanguardia”, Bon Preu press release in Catalan
“Bon Preu prevé cerrar el actual ejercicio con una facturación de 990 millones”, article in La Vanguardia in Spanish

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Lower blueberry volumes in Argentina

The Argentine Blueberries Committee (ABC) therefore doubts that the auspicious estimates of week 37 will be fulfilled; in fact, everything points to a 12% decrease in fruit volume on 2014, which would mean a total of around 14,500 tons for Argentina.

The late spring frosts are the main focus of attention of Argentine producers; however, nobody expected such a low start of the 2015 season. In addition, the El Niño threat is still dormant, since the forecast is for a rainy season.
The Argentine Blueberries Committee (ABC) therefore doubts that the auspicious estimates of week 37 will be fulfilled; in fact, everything points to a 12% decrease in fruit volume on 2014, which would mean a total of around 14,500 tons for Argentina.
Nonetheless, production is expected to resume its normal rhythm as of week 43/44, bringing a breath of fresh air to Argentine blueberries producers and exporters.  

Early Crop expects a productive growth of 30%

During 2014, Early Crop exported around 1,400 tons of Fresh Blueberries and around 600 tons of IQF blueberries (frozen), a significant increase on the 2013 season. With about 450 ha of its own production, located in the best agro-ecological Argentinian regions for the development of this crop, this year it expects a volume of about 1,800-2,000 tons for fresh and 700 for IQF and by 2018 to reach about 3,000 and 1,000 tons respectively.
The commitment of supplying the unattended demand during the Northern Hemisphere counter-season, together with state-of-the-art technology, resulted in a significant 30-40% productive annual growth.
Around 60% of the production is marketed in the US. New strategic commercial partnerships in the UK (24% of exports) as well as in Northern European markets, together with a consolidation of its own organic production (60%) enabled the company to maximise results.
Manuela Leyba highlights the fact that, “airfreight costs definitely raise the price of the end product, causing restrictions when evaluating new destinations.”
Strictly committed to quality and sustainability, Early crop aims to create economic and social environmental value throughout its management, following international quality and production standards. “Fair trade is part of our mission. We aim at improving the wellbeing of our people and local community,” Leyba said.

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Strong apple, pear crops forecast for Czech Republic

Apples are among the most popular fruit consumed in the Czech Republic and are an important part of the Czech diet. However, the market for fresh apples in the Czech Republic has generally been declining due to stronger interest in new fruits, rising consumer purchasing power and a wider range of fruit choices in stores.

Despite an extremely hot and dry summer, the Czech apple and pear crops remain strong, estimated at 140,660 and 9,372 tons respectively, according to a USDA Global Agricultural Information Network (GAIN) report.

However, due to the high age of fruit trees and lack of capital to renew orchards, the area for and number of fruit trees are declining, it says.

Harvested areas
MY2014: apples 8,721 ha, pears 704 ha
MY2015: apples 7,624 ha, pears 681 ha

Commercial production
Nevertheless, while last year Czech growers harvested 130,902 tons of apples and 3,758 tons of pears, this year commercial production should rise to 140,660 tons of apples and 9,372 tons of pears, based on figures from the Central Institute for Supervising and Testing in Agriculture, GAIN said.

Non-commercial production
Non-commercial production is thought to account for more than a third of total apple production and more than a quarter of pear production in the Czech Republic. That estimate is based on figures from the Czech Statistical Office’s annual report on production of selected crops, which includes household estimates, which places Czech apple production in 2014 (including non-commercial production) at 207,990 tons, and pear production at 12,351 tons.

Fresh Domestic Consumption
Apples are among the most popular fruit consumed in the Czech Republic and are an important part of the Czech diet. However, the market for fresh apples in the Czech Republic has generally been declining due to stronger interest in new fruits, rising consumer purchasing power and a wider range of fruit choices in stores. “Young people in the urban areas prefer new and exotic fruits such as kiwi, pineapple, kumquat, and passion fruit,” GAIN said.
Euromonitor lists the most popular locally-grown varieties as Golden Delicious, Idared, Jonagold, Gala, Discovery, Spartan, James Grieve, and Sampion. Among the most popular imported varieties are Golden Delicious, Red Delicious and Gala from Italy, and Paula Red and Royal Gala from Slovakia and Austria. “Gala organic apples from Italy are quite popular among organic varieties.”

Processing
According to Euromonitor, in 2013 retail accounted for 36.6% of domestic consumption, while food processing was the main driver of total consumption.
Prices for processing apples are about 60-75% lower.

Source: Fresh Deciduous Fruit Annual 2015: Czech Republic, Global Agricultural Information Network GAIN

Image of the Czech capital, Prague, at night: by lawyergaoge (used under Creative Commons CC0 licence)

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First figures for 2015 US apple holdings

Recent survey results show that as of November 1, this year’s fresh apple holdings in in the United States totalled 117.3 million bushels, down 19% from the record inventories reported of 145.6 million bushels at the same time last year, and 1% above the five-year average of 115.7 million bushels.

Recent survey results show that as of November 1, this year’s fresh apple holdings in the United States totalled 117.3 million bushels, down 19% from the record inventory of 145.6 million bushels reported at the same time last year, but 1% above the five-year average of 115.7 million bushels.

According to the November edition of the US Apple Association publication Market News, processing holdings totalled 42.7 million bushels, 5.4% below those on November 1 last year, but 2.5% above the five-year average.

The total number of apples in storage on November 1 was 160.0 million bushels, 16% below last November’s total.

 

 

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Hemköp on why berries matter so much to Scandinavia’s supermarkets

Scandinavian retailers are the frontrunners of the European berry market, as their fresh produce departments are responsible for no less than 13% of the total supermarket sales.

Scandinavian retailers are the frontrunners of the European berry market, as their fresh produce departments are responsible for no less than 13% of the total supermarket sales. So says a press release from berry giant Driscoll’s in which Hemköp sales manager Joakim Bäckstäde and Driscoll’s commercial director Wyard Stomp talk about why the high value berry shopper is here to stay and the potential of this promising market. Their interview is reproduced below.

What makes the berry category interesting?

Bäckstäde: “Berries are fresh, delicious and healthy. It’s fun to eat and share them with your family and friends. Furthermore they are impulse driven products. Buying berries can trigger other purchases, or as we like to say; berries have a lot of in-store ‘friends’, such as ice-cream, yoghurt and cake. By combining these products in the shelf, we stimulate cross-selling.”

Stomp: “Berries are a perfect match with recent consumer trends and can make any ordinary moment more special.”
 

Why is the berry shopper valuable?

Bäckstäde: “Next to berries they also love other premium products such as dairy and pastry, which makes them extra appealing for our supermarkets. I am positive that the berry shopper is the shopper of the future and will influence many other categories in a positive way.”

Stomp: “It’s our mission to gain the shopper’s trust by offering them delicious, fresh and beautiful berries all year round. This is something we can only do by working closely together with our retail partners.”

Hemkop Driscoll's.png

Why are berries Sweden’s favourites?

Bäckstäde: “That’s simple, because they are healthy and tasteful! Scandinavian people really care about health and the environment. Berries remind them of the warm summer months and they fit very well with other popular Swedish products such as soured milk, yoghurt, quark and cottage cheese.”

How do you tempt shoppers to buy more berries?

Bäckstäde: “Recently we have installed special coolers in almost all new and renewed stores. This way our berries stay fresh for a longer period of time. By placing the coolers in premium spots in our supermarkets, shoppers cannot miss out on these fruits while visiting the store.”

Stomp: “We want to do more for our customers than just offering berries. That is why we support our partners with shopper insights and advise them on how to create a successful in-store berry presentation.”

How do you promote berries outside the local season?

Bäckstäde: “We promote berries at least once a month. This is something we do through our flyers, in-store promotions and our own social media accounts. By offering tasty recipes to our shoppers and making them aware of the joy that berries can bring to the table, we have already seen an impressive sales growth outside the regular season.”

What are you expectations of this promising category?

Bäckstäde: “I expect a lot of the berry category; a growth in demand and more packaging diversity, that will seduce shoppers to buy more berries. My personal goal is to have berries on full focus in all our stores every single day, not only during promotion periods.”

Stomp: “I will be proud as people at every office location and at every school around the world will enjoy berries during their lunch break.”

Read an interview with Daniel Månsson, Axfood’s general manager of fruit and vegetables, which also covers berries: Inside Swedish retail giant Axfood

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Fruit Attraction 2015 drew exhibiting companies from 25 countries

Fruit Attraction 2015, held in Madrid October 28-30, beat all the fair’s records, reinforcing its role as the EU's main platform for marketing fruit and vegetables, the organisers, IFEMA and FEPEX, said in a press release.

Organisers say the 7th edition of Fruit Attraction, held in Madrid October 28-30, was the most comprehensive to date.

The fair beat all its records, reinforcing its role as the EU’s main platform for marketing fruit and vegetables, the organisers, IFEMA and FEPEX, said in a press release.

Highlights from the fair data:

  • A total of 49,367 professionals from 100 countries attended, up 22% on the previous year.
  • The number of exhibitors grew 23%, with 1,028 companies from 25 countries.
  • The exhibition area expanded 22% to 33,046 m2.
  • The number of international participants increased 46%, with a total of 9,812 professionals from 100 countries.
  • The number of international exhibitors rose to 27% of the total.
  • Visitors from Italy, France, Portugal, Netherlands, the UK, Germany, Poland and Belgium accounted for 86% of the total number of participants from outside Spain.
  • The ‘B2BFruit New Markets’ area hosted more than 200 business meetings between exhibitors and buyers from 15 countries.
  • The International Guest Programme brought over 600 professionals to Madrid from the purchasing and distribution chains of 53 countries.
  • An extensive programme of activities with some 2,000 attendees ran in parallel to the commercial activity

FEPEX and IFEMA said a special mention should go to the Latin American professionals who were present at the fair. They came from 16 countries, including Brazil, Chile, Peru, Mexico and Argentina, joining North American attendees from the US and Canada.

“A large number of professionals also came from the MENA region (Middle East and North Africa), especially Morocco, Egypt, Israel, Algeria, United Arab Emirates, Tunisia and Jordan. Asian and African countries, such as China, Korea, India, Hong Kong, Malaysia, South Africa, Senegal, Mali and Angola also increased their presence at this edition, showing the growing diversification of Spanish and European exports.”

They said the exhibition area featuring fruit and vegetable producers and suppliers was once again the area with the strongest participation, with 70% of the display and 714 exhibitors. The ancillary services sector was also well represented, with 30% of the display and 291 exhibitors.

“For this edition, the suppliers’ area was reorganised into a production area and a distribution area. The professional visitors were therefore able to visit Auxiliary Industry and Distribution and Logistics companies in order to find the best suppliers to distribute their products in optimum conditions, and at Tech4Fruits, they discovered solutions and technological innovations for improving productivity and production quality,” the organisers said.

Among other highlights:

  • A new exhibition area, the Organic Hub, for companies offering organic fruit and vegetable products, attracted the participation of 50 companies.
  • The Technical Events Programme held in parallel with the trade exhibition offered many activities and talks, among them the 1st International Persimmon Symposium, Kaki Attraction, focusing on the realities of producing and marketing this fruit, and the 2nd Stone Fruit Attraction, whose aim is to promote Spanish stone fruit production.
  • The Pasarela Innova area showcased 37 new products offered by participants.
  • The Fruit Fusion gastronomy area was a forum providing information, innovation and interpretation of the best farm products available to the catering industry.
  • Food donations: the Madrid Food Bank collected over 30,200 kg of fruit and vegetable products from the fair, 5,000 more than last year.

The next edition of Fruit Attraction will be held October 5-7, 2016.

See Eurofresh Distribution’s #FA15 photo gallery.

 

 

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WorldFood Moscow reveals evolution of Russia’s food market post embargo

The 24th WorldFood Moscow exhibition took place in September and demonstrated the urgency of the exchange of the experience and advanced technologies of the leading world producers.

The 24th WorldFood Moscow exhibition, held in September, showed the urgency of the exchange of the experience and advanced technologies of the leading world producers.

More than 1,520 companies from 62 countries participated in the exhibition, which covered 54,600 m2. Half of the exhibitors were Russian companies.

WorldFood attracted 30,981 visitors, among them various leaders from the federal and local government, plus the heads of government authorities, industry associations, foreign missions and brand associations, as well as other guests of honour. More than 70 Russian and foreign journalists covered the event.

The national pavilions at the exhibition spanned 37 countries. Visitors to these could not only discuss professional matters, but get to know the country’s culture, hear its music and try its cuisine.

Numerous business events also took place In the framework of the exhibition. Conferences about the Russian food market, the fresh fruit and vegetables sector and the cooperation of producers with the retail sector were attended by 640 delegates. Leaders from Russia’s agriculture ministry, Rosselkhoznadzor, and from industry associations and large companies were among the speakers.

The 25th edition of WorldFood Moscow will take place in September 2016.

NB