Over $1 million in onsite sales and $6.8 million in projected sales have been reported by the 13 US exhibitors at this year’s Asia Fruit Logistica, held September 2-4 in Hong Kong.
The USDA said the event, a USDA-endorsed show, is Hong Kong’s largest specialised trade show for agricultural produce. “This year, more than 570 companies from 40 countries/regions exhibited products to over 9,200 Hong Kong based and regional buyers.”
Among the support provided to leverage US exhibitors’ market opportunities, the US Agricultural Trade Office (ATO) Hong Kong organised a market tour, provided a market briefing and hosted a trade reception for more than 80 invitees . “As a result, U.S. exhibitors secured excellent export opportunities, achieving on-site sales of over US$1 million and projected sales in the next 12 months of over US$6.8 million,” the USDA has reported.
In 2014, the US was the largest supplier of fruit, vegetable and tree nut products to Hong Kong, with exports valued over $485 million, $30 million and $889 million, respectively. Hong Kong also serves as a gateway for the flow of products to regional markets with strong logistical access to Asian-based buyers and markets, it said.
Image of Hong Kong night skyline by Base64, retouched by CarolSpears (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons