Royal and Ideal Fruits Sign Blueberry Distribution Deal

Strategy to increase sales to Spanish supermarkets

Seville-based soft fruit grower and marketer SAT Royal now holds exclusive Spanish distribution rights to Ideal Fruits’ blueberry production.

A berry specialist located in the Spanish province of Segovia, Ideal Fruits SL and Royal reached the agreement last month during the Fruit Attraction fair in Madrid.

In a statement, Royal said the partnership was based on the companies’ mutual commitment to increasing their supplies to Spanish supermarkets and to excellence in their products and customer service.

Ideal Fruits manager David Muñoz and Royal president José Gandía said consistent quality and good taste are the only ways to satisfy consumers – criteria met in Royal’s exclusive blueberry varieties Blue Aroma and Royal Blue and its other new varieties in development.