Primaflor tapping growing demand for prepared salads

Spanish company Primaflor reports high retail demand for new products in its continually-expanding range of packaged fresh salad. The brightly-coloured 100g Capriccio, Delicious and Luxure bags “have increased sales both for us and for our clients,” it said. Capriccio blends red and green baby salad leaves, Delicious combines six kinds of tender shoots, and Luxure is a mix of lettuce, rocket and red baby leaf. Another launch proving popular is the lower-priced, bi-color Duo range of 70g baby leaf packs, one of which combines lambs lettuce and rocket leaves. Primaflor, which plants about 5,000ha with a wide range of vegetables and lettuce varieties, specialises in leaf products and strives to “adapt to consumers’ needs in terms of tastes, textures, formats and colors, always with a distinctive touch.”“Another important innovation is the launch of our ‘Delicias de Trocadero Rojo’, with tender Multileaf lettuce, meeting the growing demand for buttery, tasty leaves. We are constantly testing new mixes at our clients’ requests, particularly for the restaurant sector, and are already working on new prepared salad products for next season.”
MV