World Retail Congress returns to Dubai in April

Taking as its theme ‘Reimagining the customer experience’, the 2017 World Retail Congress returns to Dubai for a second time, where it will take place April 4-6 at the Madinat Jumeirah resort.

What will be the 11th edition of the congress will focus on differentiation as the key to survival for any retailer and how customer experience – both physically and digitally – is crucial to achieving this.

Across the three days of the event, more than 1,500 attendees will gather to hear from industry legends and thought-leaders including Macy’s chairman Terry Lundgren and Marty Wikstrom, former CEO of Richemont Fashion and Accessories, as well as emerging retail disruptors from Soko, Lesara and Myntra.

“As the retail landscape grows ever more competitive both on and offline, retailers around the world are looking for that unique advantage to attract customers. Creating a new approach to delivering customer experience is emerging as one of the most important differentiators.

“As such, the World Retail Congress programme takes this business-critical goal as its overarching theme for 2017, examining what will attract today’s customers including: new in-store experiences, next generation ecommerce, new wave technology and an understanding of what really motivates the increasingly individualistic but connected consumer,” organisers said.

The congress combines landmark keynote addresses, high-level panel discussions, workshops, tours, demonstrations and displays, retail tech start-ups and, new for 2017, the Congress Ideas Factory.

Taking place on day one, the Ideas Factory will deliver a fast-paced, dynamic and inspirational programme of talks and open discussion forums led by experts.

For more information: World Retail Congress