United Fresh 2021 offers “Reimagine conversations” with 75 speakers

A diverse collection of 75 fresh produce leaders, industry innovators and game-changers headline the speaker line-up for United Fresh’s new Reimagine Conversations, beginning this week. With 25 sessions offered across five topical tracks, including food safety, marketing, supply chain, retail-foodservice and more, there’s an event every business day this June.

Track 1: Produce 101 – Orientation to the fresh produce supply chain

Designed for young professionals, these sessions will provide an informative journey of the produce supply chain, from grower to retail and foodservice. Gain a deeper understanding of the interconnectivity and challenges our unique supply chain faces in delivering great-tasting, safe fresh produce to consumers around the world.

Track 2: Marketing as key to increasing sales

With multiple influences driving consumer decision-making, marketing has become more important than ever in increasing sales of fresh produce. Hear from top marketing executives as they address the many marketing skills and functions needed to take your company to the next level.

Track 3: Top-to-top retail-foodservice dialogues for success

Tackle our industry’s greatest challenges as C-Suite executives and retail-foodservice leaders gather for a series of five candid discussions addressing the future of produce. What will our post-COVID world look like – what is the “next normal” and how can companies drive success in the future? Participants and panelists will debate these topics and more as we work to meet consumer needs of the future.

Track 4: Key issues driving produce safety

Explore the major issues driving produce safety today, with expert discussions on testing and data analysis, farm-level controls for pathogens, facility control of listeria, end-to-end supply chain traceability, outbreak investigations/recalls and more.

Track 5: Overcoming supply chain challenges to profitability

The fresh produce supply chain is complex and ever-changing. How can industry leaders react and respond to the complex challenges of our produce supply chain, while ensuring our businesses’ continuity and growth? Join industry peers from across the supply chain to explore this year’s new and unsolved challenges and share your own perspectives.