Top Seeds International at Fruit Logistica with two new brands

The seed company, which specialises in research and marketing of innovative hybrid vegetable varieties, is making its debut at Fruit Logistica. The Amai and Ikigai brands are amongst the new product lines unveiled at the Berlin show.

Top Seeds International is taking part for the first time in the most important international fresh produce exhibition in Berlin from 6-8 February 2019 with a presence in two separate locations: an institutional space (Hall 1.2 – B18) where it is showcasing its many resilient and profitable varieties including tomato, pepper, cucumber, aubergine, melon and watermelon; and a stand devoted to new brands (Hall B – City Cube C04).

One of the new product lines unveiled by Top Seeds International at the show is Amai, a new brand that includes the Orange pepper variety, a long, orange-coloured fruit with exceptional taste and pulp ideal for both fresh consumption and industrial processing. It has a distinctive appearance as well as a thin skin, a small number of seeds and a long shelf life.

Along with this new variety, the company also presented the Ikigai line, consisting of the Yuka cherry plum tomato and the Mini On yellow mini-cherry tomato. The Yuka has elegant, uniform clusters of orange-coloured fruits with an average weight of 30-35 grams and excellent tolerance to cracking. The Mini On is a tomato for single-fruit harvesting with abundant flowers and a yellow-coloured fruit of average weight 15 grams.

The two brands were unveiled at two meetings held at the company’s stand in the City Cube on the first two days of the show and reserved for the press and international fruit and vegetable sector experts. Talks were given by Gianni Bernardotto, CEO of Top Seeds International, and Tetsu Watanabe, General manager of AgriScience Division – Mitsui & Co Ltd. At the end of the meetings, participants had a chance to taste the varieties sold by Top Seeds International.

“Horticulture is a constantly evolving sector,” explained Gianni Bernardotto CEO of Top Seeds International, “so to keep step with the needs of the market we aim to offer vegetable varieties with desirable characteristics and genetic resistance to a wide range of diseases. With the introduction of these two new brands, we are already able to meet these expectations.”

Amongst the cultivars suitable for greenhouse and open field cultivation, visitors showed particularly strong interest in the Tomachoc line, a range of tomatoes that stand out for their unmistakeable colour and shape, excellent organoleptic properties and high lycopene and carotenoid content, suitable for both fresh consumption and industrial processing.

Top Seeds International is an international company specializing in research and marketing of innovative hybrid varieties of high-quality vegetables. Founded in Israel in 2003, it operates worldwide through companies based in Spain, Italy and Mexico. Since May 2017, Top Seeds International has been owned by the group Mitsui & Co Ltd.

The company’s aim is to guarantee high yields and excellent-tasting fruit by selecting varieties with genetic resistance to a wide range of diseases. Through continuous field research, the company’s geneticists, agronomists and technicians select the best varieties of many different vegetable species in terms of resilience and profitability, including tomatoes, peppers, cucumbers, aubergines, melons and watermelons.

The company works closely with its customers in developing innovative varieties and concepts with the aim of meeting all their needs.