The world of premium produce at Danube supermarkets

With the most recent opening of a store in Gezan in May, Danube Group now boasts more than 20 premium hypermarkets in the major cities of the Kingdom of Saudi Arabia

The group is also planning to establish in other countries of the region, such as Yemen.

Danube Hypermarkets are not only differentiated by their exclusive quality selection and wide assortment, each store is a true experience of enjoyment for the consumer, since each has a different design.

“The exclusive design of each store is a unique concept of the Danube Hypermarkets since the beginning of the chain almost 20 years ago” said Ahmed Ali, head of the produce department at Danube.

An assortment of more than 300 items is sold on a daily basis, a majority of them being imported by air. “Airshipped products represent more than 60% of their sale value”.

Danube offers all kind of vegetables and from many other countries around the world.

The more “exotic” specialties are also more successful among the Saudi consumers. Among them are custard apples, cherimoya, Guna bana, persimmon, also all kinds of berries. “We provide them with direct imports from the US, Europe, Africa and Asia” said Ali.

Local items still represent more than 50% of the vegetables sold at Danube, mainly tomato, peppers, cucumbers and lettuce.

Thanks to wining best of the chain on premium quality, the overall sales at Danube are growing at about 20% per year or more, which is at least double the market average.

This article first appeared in edition 143 (May/June 2016) of Eurofresh Distribution magazine. Read more from that issue here: www.eurofresh-distribution.com/magazine/143-2016-mayjune