The Ondine programme keeps strengthening on Italian market
Ondine flat peach or "paraguayo"
The Agrintesa cooperative has already planted 50 hectares of the Ondine flat nectarine varieties and by 2027 it will reach a total of 186 hectares, plus another 40 hectares of different Ondine flat peach varieties, whose production will be marketed by Alegra. The Naturitalia cooperative, the newest member of the Ondine programme, will plant 65 hectares of Ondine flat nectarines and 15 hectares of Ondine flat peaches, which will be marketed through a strategic partner.
Varieties under licence and advanced farming techniques
During the “Annual Ondine Day”, Agrintesa, Alegra, Mazzoni, Naturitalia and the management team of ASF Edition and Frutaria discussed different aspects of the production, packaging, marketing and quality standards of the flat nectarine and peach varieties of the Ondine programme, such as technical improvements of the plantations, marketing strategy and efforts to offer consumers the best possible taste experience.
All the varieties of the Ondine programme are protected under licence and can only be produced by authorised operators. Both Frutaria and ASF Edition seek to promote and strengthen the production and marketing of Ondine in the Italian market. The mission of this programme is to offer flat fruit of superior quality and flavour to more consumers every day.
