The colorful world of Nemo and SanLucar fruits together in the premium brand’s new promotion
(Valencia, Spain – June 2023) – With “Nemo”, Disney has created one of the most adorable movie characters of all time. When his father Marlin and the forgetful Dory team up to find Nemo, the adventure becomes both touching and exciting. The premium fruit and vegetable brand SanLucar is turning the spotlight on Nemo the colorful clownfish in its new promotion campaign, in point of sales of Germany and Austria from June 12.
In line with the world of Nemo, the title of the activities organized within this new promotion is “Swim with us in the sea”. This time melons, grapes, stone fruits, tangerines, lemons, avocados, mangos, and pineapples are the fruits in focus.
“The colorful underwater world of Nemo captivates both children and adults. With Nemo, we want to whet the appetite for our also colorful and diverse range of fruits,” says Nuria Pizán, Brand & Creative Director at SanLucar. For years, SanLucar has been promoting a balanced diet for children by organizing various activities. “Like Nemo, our fruit brings color to life and gives power for the next adventure,” adds Pizán.
The centerpiece of the activities at the point of sale and on the multinational company’s website is an attractive competition exclusively for consumers in Germany and Austria. The winners get to enjoy a trip to Spain for four people, which includes a visit to the citrus fields of the SanLucar Master Growers. All the actions at the POS are supported by different brand activities on social media channels.
Colorful Nemo stickers and labels on SanLucar fruits are the hallmark of this new promotion. SanLucar accompanies the campaign with attractive secondary placements and eye-catching presentations at the POS. In addition, retailers are provided with a variety of promotional materials, such as posters, displays and sales folders.
THIS PROMOTION IS ONLY AVAILABLE IN GERMANY AND AUSTRIA
About SanLucar
SanLucar is a global company that is dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top-quality assortment in the German, Austrian and Dutch retail market. The portfolio also includes smoothies, fresh cut, as well as flowers and plants and now also ice cream. Currently, SanLucar is expanding into Canada, Italy, England, Scandinavia, Poland, Ecuador, the Middle East and North Africa.
SanLucar, founded in 1993 by Stephan Rötzer, is headquartered in Valencia (Spain) with over 4,000 employees in Germany, Austria, Benelux, Italy, Spain, Ecuador, Dubai, South Africa, Morocco and Tunisia, both in its office branches and on its own farms. The philosophy “Taste in harmony with people and nature” is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.
