Smurfit Kappa launches innovative tool for comparing waste from different packaging
Given the increasing concern for the envirpaconment, sustainability is key part of the strategies of the most committed companies seeking to reduce their carbon footprints. That is why Smurfit Kappa, a leading manufacturer of 100% sustainable kaging, has launched an innovative tool called “Your Litter Check”, a device that provides customers with the information they need to carry out an objective, easy and fast analysis of the waste generated by the main packaging materials and understand which of them are the most recycled. Customers can then make better decisions regarding the packaging they use once they know how the materials are managed at the end of their useful life. They will be able to take steps to prevent their packaging ending up as uncontrolled waste that can harm the environment.
Jesús Rivas, director of innovation and business development at Smurfit Kappa Spain/Portugal/Morocco, said: “For us, sustainability has always been part of our culture, so our packaging offers our customers the peace of mind that their final destination will not harm the environment, as they are 100% renewable, recyclable and biodegradable. So innovative tools like “Your Litter Check” help them make better decisions about what packaging materials to use.”
Smurfit Kappa’s undoubted commitment to sustainability is reflected in initiatives such as Better Planet 2050. It sets ambitious goals, such as the achievement of net zero CO2 emissions by 2050. This goal, like many others, is also included in the firm’s Annual Sustainability Report, showing its achievements in three fundamental strategic areas: People, Planet and Business Impact.
The company is also the undisputed industry leader in supplying sustainable Chain of Custody certified packaging. A certification that already reaches 95% of the packaging that it delivers to its customers.
