Small rise in grape sales in UK

Small rise in grape sales in UK

Thanks largely to shoppers buying them more often, retail sales of fresh table grapes in the UK are up 2.2% on last year to 227.9 million kg.

Thanks largely to shoppers buying them more often, retail sales of fresh table grapes in the UK are up 2.2% on last year to 227.9 million kg.

Kantar Worldpanel data also shows that the 5.5% rise in the frequency of grape purchases helped push up the grape spend to a total of £775.9 million for the 52 weeks to May 22. That total is 1.6% higher than the value of the grape market the previous year.

Red grapes

While there was a small increase in sales of grapes overall, sales of red grapes slipped, something Kantar Worldpanel attributed to decreasing penetration.  

Red grapes – which represent about 47% of both the total value and volume of the total grape market in the UK – saw sales worth £362.8 million, a total 1% under that for the previous 52 weeks, on a volume down 2.8% to 108 million kg.

The average price of £3.36/kg was up 1.9% on that a year ago.

White grapes

A 3.2% decline in the volume of white grapes bought by shoppers per trip was a key factor in the 2.5% decline in the white grape spend to £269.3 million. The volume, 82.4 million kg, was practically unchanged, growing just 0.1% on the previous year.

White grapes accounted for more than a third of all grapes sold at retail in the UK and boast a 63.3% market penetration rate, compared to 59.6% for red grapes, 37.5% for mixed grapes and 27% for black grapes. The average price for white grapes was up 1.9% to £3.27/kg.

Mixed grapes

The mixed grape market was worth £84.2 million, having grown 17.7% on last year. In volume terms, it was up 27.3% to 20.4 million kg. Kantar Worldpanel said this growth was driven by new shoppers entering the market.

The average price for mixed grapes was £4.12/kg, which was higher than the prices for red, white or black grapes alone but down 7.5% on the average price for mixed grapes a year ago.

Black grapes

Thanks to new shoppers entering the black grape market – the penetration rate rose 15.9% – the black grape market enjoyed a 20.9% increase in spend to a total of £58.7 million and the total sales volume grew 25.1% to 16.9 million kg. However, the average price of £3.48/kg was 3.3% lower than that of the previous year.