Semar Al-Mosem, the main Golden logistics company

Jeddah-based Arab company Golden is one of the leading importers of citrus, stone fruit and apples, as well as vegetables such as broccoli and lettuce, and in all their varieties.

Golden imports five container loads of produce, from various countries, on a weekly basis, supplying its customers with all kinds of fruit and vegetables year-round.

The firm’s main import markets are currently Jordan, Egypt, Sudan and Spain.

“The good thing about the first countries mentioned is that we can have the produce here within a couple of days, whereas with Spain we have to wait for a week or two, but the quality we find in Spain is unique,” said sales manager Adil Ahmed Ba-Saadest.

Golden has its own logistics companies in charge of distribution. Semar Al-Mosem is the company’s main subsidiary, responsible for importing the fruit and trading it in Saudi Arabia.

The main distribution channels include supermarkets, hotels and mini-markets.