La Linea Verde refreshes Poké Bowl range

La Linea Verde continues to update its range in line with the food trends of the moment: “In spring 2022, we will unveil a new Poké Bowl line, which already features three fresh and tasty meals that target a young audience. But we’re also continuing with our more traditional DimmidiSì range, which includes lentil soup with turnip and Italian lentils,” said marketing and communication manager Valerie Hoff. Meanwhile, having joined the Prevented Ocean Plastic project, the company uses 50% R-PET in its packaging. La Linea Verde also plans to invest approximately €25 million in its “Fast Farm to Fork” plan with a view to achieving industry 4.0 and greater sustainability in its production processes.