Prince de Bretagne asks us to take tomatoes out of the fridge

The French brand Prince de Bretagne is aiming for consumers not to put the product in the fridge, but to leave it at room temperature.

“The reason is because it loses flavour in the fridge. Historically, consumers have placed tomatoes in the fridge, but we want to raise awareness that this is wrong,” says Prince de Bretagne’s head of products, Pierre Gelebart.

Prince de Bretagne, with certifications such as GlobalGAP and Corazón de Coliflor, works with 2,300 producers who grow different vegetables such as cauliflowers, tomatoes and artichokes.