Patatas Lázaro launches new brand Calixta

Valencia-based Patatas Lázaro has entered the fresh-cut business with two new potato and sweet potato products marketed under the new Calixta brand. This new brand offers consumers attractive, healthy and consumer-friendly proposals. Aimed at today’s public looking to eat fast, healthy and quality products, the new Calixta brand is ready in just 7 minutes in the microwave, thus allowing consumers to enjoy a natural product without the need to cook.

Calixta is marketed in a 400-gram mono-material container, 100% recyclable, designed so that consumers can recycle the bags, in line with the firm’s commitment to sustainability.

For Cristina Lázaro, director of business development at Patatas Lázaro, this new launch responds to the company’s commitment to expanding the product portfolio, taking into account the current and growing needs of the market.