Participating in Fruit Logistica Fair, Coöperatie Hoogstraten showcased its products and services to the international retail and wholesale trade

LaLaunching a brand new stand – Food Market, Coöperatie Hoogstraten not only introduced visitors to its high quality product range this year; the company also gave them inspiration. In addition to a central meeting point on the left, the right hand side of the stand focuses specifically on retail experience. Customers at the Hoogstraten Food Market were truly immersed in a unique retail experience, which remains one of the strong points of today’s competitive market place. By choosing this concept, Hoogstraten wanted to give its customers the tools that enable them to be different.

The Hoogstraten Food Market bocome a space totally dedicated to developing and upgrading the Potato/Vegetable/Fruit experience. Innovative product concepts that the customer could implement straight away were presented for different user moments. Moreover, the setting were consistently maintained throughout all sections. Themes concentrating on breakfast, cooking, kids, aperitif and ‘on the go’ ensured that all Hoogstraten products were put in the spotlight. Concepts were presented not only for strawberries, but also for soft fruits, tomatoes, peppers and other vegetables.

A typical and exciting example – the original ‘on the go’ concept – focused on healthy and varied snacks for an entire week. Strawberries, other berries, different types of tomatoes, cucumbers and peppers were presented in a single display, providing a healthy snack for every day of the week. All visitors could take a healthy snack with them to eat ‘on the go’.