Obeikan MDF will disclose the future of fruit and vegetable packaging in Berlin

Obeikan MDF, the sustainable packaging company which belongs to the Obeikan Group, is once again attending one of the most important international events in the fruit and vegetable industry, Fruit Logistica. On this occasion, to take part in the Fruit Logistica World of Fresh Ideas congress, an event that has become the official starting point of the fair and which brings together the production and retail industries, to analyse where the fresh produce industry is heading in the short term.

For the first time, the fourth edition of the congress will host a special section dedicated to packaging.

“The importance of having safe, sustainable and practical packaging has increased considerably over the last 12 months so has consumers awareness of its impact on the environment. Consequently, the international fresh produce business needs even more innovation in this area”, as assessed from the organisation of the congress.

Leading this new section, Fruit Logistica World of Fresh Ideas will count with the presence of Obeikan MDF General Manager, Salvador Martínez, who will share his view on the current situation of the packaging industry, continuing with the forecast of the characteristics and conditions that perishable packaging must meet in the coming years. “Consumers’ increasing concern for sustainability has led to an increasing involvement of both the producing and retail industries, in the arrival and presentation of fresh produce on the shelves”, said Salvador Martínez, who will also evaluate the impact this is having on companies dedicated to packaging and reveal the trends they have identified as prevailing in the packaging industry in the coming years.

For more than a decade, Obeikan MDF has been dedicated to custom production of wood fibre packaging. The containers’ shape is achieved by laser cutting, allowing it to obtain a homogeneous surface. Obeikan does not use any other material for its boxes, makes recycling easier, and counts on the simple latest technology assembling system, providing great resistance to the solution it proposes. In addition, MDF material enables you to personalise the boxes, obtaining a high-quality result that allows brands that trust Obeikan, be distributed all over the world.

Increasingly used for the packaging of fruit and vegetables, Obeikan has already introduced its packaging throughout the 5 continents, reaching anywhere in the globe quickly and easily, since it can send the order disassembled offering the possibility of direct assembly in their customers storage centres.

The results derived from 2018 reflect the growing interest of European markets in Obeikan MDF packaging. For the first time, the United Kingdom ranked first in its ranking of partner countries, surpassing Germany. Switzerland and the Nordic countries follow up, on an on-going growing list.

The multinational has always expressed its interest in all markets that

“make quality their standard for export”, says Martínez.

Based on this idea, in 2019 Obeikan is expecting to present a double-digit growth rate and direct its efforts and growth in reference export markets of the American continent.