New start for Harvest Season and garciaBallester in Asian citrus market

An event held on 12th February in Palma del Río, Córdoba, makes official and consolidates the alliance between Harvest Season and garciaBallester. The two large companies, leaders in the business, are now united in achieving the same goal: to become leaders in the Asian citrus import market. garciaBallester’s own facilities were chosen as the ideal setting to seal the union between the two companies.

Representatives and senior executives from both companies were present from the beginning, with garciaBallester represented by Jorge García (CEO), Jorge C. García, (management coordinator), Lucas (Asian export manager), Miguel Meliá, (GB Palma del Rio’s packhouse manager) and Stephane (sales director), and Harvest Season represented by Tony Zhang (general manager).

The event started with the reception of both parties in garciaBallester’s facilities, and later on they went out to the fields.  Once in the field, which was also in the middle of the orange season, the union between both companies was formalised. To do this, a customised pickaxe was used as a symbolic element to announce their commitment to a new era in the citrus market in Asia. Later, attendees were treated to a guided tour around garciaBallester’s facilities.

The highlight of the event was the cutting of the opening ribbon, where Harvest Season and garciaBallester celebrated their new chapter together. They were able to share new ideas and also to answer questions from the invited press. The event demonstrated successfully how to start this new stage for Harvest Season and garciaBallester.