Nearly 10% growth in lemon sales in Australia

More than half of all Australian households purchased lemons in the year to June 11.

This household penetration rate of 52.8% for the 12 month period was up slightly on that of 50.9% for the previous year, according to Nielsen Homescan Australia.

The value of lemon sales grew 9.15% over the same period and the volume by 9.15%.

Woolworths are the market leader with 34% share of lemon sales with Coles sitting at 27.1% share for the 12 month period.

But Nielsen said greengrocers continue to be an important channel in the Australian market. ‘Non-supermarkets’ accounted for a 20% share of lemon sales over the 12 month period.  This is larger than the combined shares of both ALDI and IGA.