Lidl launches scheme to incentive fruit and veg purchases

Lidl UK has launched a new initiative offering shoppers a chance to win £10,000 by buying fruit and vegetables in their stores. Customers must complete a digital Fruit and Veg stamp card via the Lidl Plus app to be in for a chance of winning the cash prize. Every £5 spent on fresh fruit & veg at the supermarket until 1 March earns one stamp, with four stamps needed to complete a card. Each completed card offers customers one entry into the prize draw. There are up to 100,000 fruit and veg coupons to be won as well as the big cash prize. The promotion applies only to fresh fruit & veg, including prepared fresh, with no stamps earned for buying frozen or tinned produce.

Meanwhile, Lidl is set to invest £4 billion in the British food industry this year to support suppliers across the country and it will be supporting suppliers by selling stunted fruit and vegetables in a bid to reduce food waste.