“Inicios”, Melons el Abuelo the original flavor and essence of melon

Melones el Abuelo launches its campaign to promote the piel de sapo melon under the slogan “Inicios” (Beginnings), which exalts the flavour of melon and reflects the technological advances in agriculture that allow us to evoke memories of the past.

This new initiative by Melones El Abuelo is one more example of its commitment to communicating the values it considers fundamental and at the heart of its business philosophy. Passion, tradition and teamwork are pillars that have guided Melones el Abuelo throughout its history and continue to be a priority in the firm’s day-to-day operations.

Also in this campaign, the company is showing its appreciation for the dedication of its farmers in the areas of Almería, Murcia and Castilla-La Mancha, where its melons are produced during the domestic season. “Inicios” consists of a series of videos in which different farmers of different ages show us the history of melon farming. Through these videos, consumers will be able to discover the developments in technology within the agricultural sector, but also how the commitment and passion of farmers contribute to ensuring that flavour is always maintained over time.

“We want to recognise and thank farmers for their hard work in our production areas. Without them, we would not be able to produce the delicious melons that we offer to our customers,” said Celedonio Buendía, manager of Melones el Abuelo. “We want to share the story and the passion behind each of our products and highlight the importance of constant work and dedication in production,” he concludes.

“Inicios” can now be enjoyed both on YouTube and on Facebook and Instagram, as well as on the web. For more information on the initiatives that will be carried out, visit: meloneselabuelo.com