Home delivery continues to gain ground in US

Home delivery is set to overtake pickup at stores in the US as a method of grocery order fulfilment, according to a new report by Wynshop. Between July and August, pick up sales lost 2.6% of their transaction share while Delivery’s share increased by 0.5%. Delivery now accounts for 48.3% of all digital grocery fulfilment, against pickup’s 51.7%. Meanwhile, after declining 2.3% from June to July, third party platforms’ share of overall digital grocery sales rebounded by 21.2%.