Granfrutta Zani invests in Dorì

For the next few years, Granfrutta Zani will invest in the Dori variety of the yellow pulp kiwi.  “In early October we took part in the first Dori International Day in Latina to launch this new project, which in a couple of years should lead to us producing and marketing this new yellow pulp variety,”  Raffaele Bucella said.  Before that, however, their priority is to develop a marketing strategy for this year’s harvest.   “Since the product imported from the southern hemisphere, particularly from New Zealand, can meet consumer demand until November, we will be able to move with a greater sense of calm and enter the market with a better prepared product and one that is better suited to preserving.  This will enable us to reach distant markets as well,” Bucella said.  And there are plenty of positive signs for the coming season. “Last year’s production was very high, especially in southern Italy.  This year’s volumes will be about 20% lower than those of 2015, but the size will definitely be better.  This makes us very optimistic,” Bucella said.