Giropoma launches new premium Candine apple

Last season, Giropoma set a production record of over 30,000 tons. However, director Àlex Creixell said “this year will be totally different as the intense summer heat has affected fruit development as well as colouring in two-tone varieties, resulting in some fruit remaining unharvested as it does not meet the minimum required quality standards. The varieties we work with are the traditional ones: Golden, Red Delicious, Fuji and Granny Smith, as well as club varieties like Cripps Pink (under the Pink Lady brand). This year, we have started selling the Cripps Red variety under the Joya brand, with satisfactory results, as the apple is still relatively unknown in our market. Next campaign, we will launch a new apple with high quality and taste called Candine.”