German retail chains control two-thirds of organic segment

Competition in Germany’s retail sector is heating up with powerful rivals battling to secure the lucrative and growing organic market. The sector currently controls two-thirds of the country’s organic market and is showing no signs of stopping there. Lidl has launched its own organic brand of dairy products sold under the Bioland, with the slogan: “Well. Better. Bioland”. The retailers’ are not merely following EU organic guidelines, but going well beyond, with even the discount chains focusing on better quality. Aldi is currently considered market leader in Germany’s organic retail sector, where competition is focusing more on outdoing rivals more in terms of quality than by undercutting them with low prices.