Fresón de Palos launches “Sustainable Strawberry” brand

Fresón de Palos’ 2020 campaign got off to a normal start, with hopes of exceeding eighty million kilos. Among the novelties of the leading Spanish strawberry company based in Huelva, is the launch of “Sustainable Strawberry”, the brand that will be used for marketing its berries in a biodegradable container, thus reinforcing the cooperative’s commitment to the environment. In terms of infrastructure, Fresón de Palos will inaugurate this year a new storage centre, thus responding to the increase in volumes and the new formats that it will introduce to the entire range of berries.