“Freshness from Europe” in China

Project Freshness from Europe, co-financed by major companies in the sector such as Cicco/Mazzoni, Apo Conerpo, Apofruit, Alegra, Assomela, King Fruit Ceradini, Naturitalia, Made in Blu, Origine Group, Oranfrizer and Conserve Italia, which together represent an aggregate of 60% of Italian fruits and vegetables, was presented at the FP Forum China, which took place in Chengdu from 31 May until 2 June.

Financed by the European Union, the Italian government and CSO for a total of €5.2 million over three years (2016-2018), the project aims to promote awareness of Italian products, harvesting methods that comply with rigorous European regulations, the outstanding land where these products are traditionally grown and the innate quality of an offering that, in China’s case, includes kiwis, blood orange juice and processed plant products.