Fresh Del Monte and ZAG Heroez Miraculous™ Join Forces to Bring Summer Fun to Shoppers and Fans Across Europe with Contests, Digital Activities, and POS Activations
Fresh Del Monte, Inc., one of the world’s leading vertically integrated producers, distributors, and marketers of high-quality fresh-cut fruits and vegetables, is collaborating with worldwide hit brand Miraculous™ for a fun promotion that will reach millions of shoppers and fans across Europe with fresh and packaged products. The announcement was made today by Hyde Schram, Vice President, Global Partnerships, ZAG, and Thierry Montange, Marketing Director, Fresh Del Monte Europe & Africa.
In the global hit TV series Miraculous™ – Tales of Ladybug and Cat Noir, Marinette and Adrian, aka superheroes Ladybug and Cat Noir, must overcome a host of villains while juggling the daily challenges of teenage life in Paris. The series is now in its fifth season and scores top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms. The animated superhero blockbuster, Miraculous: Ladybug & Cat Noir, The Movie, a co-production between ZAG and Mediawan Kids & Family, will launch on Netflix on July 28, 2023, and theatrically in select countries. The theatrical roll-out will commence in early July in France by SND and in Germany by StudioCanal, as well as China, Belgium, Switzerland, Poland and the Eastern Europe region, Russia, Greece, Turkey, and Israël. With broad appeal across age demographics, Miraculous has become a digital planetary craze with over 35 billion views on YouTube (authorized and user-generated content).
This exciting partnership allows Fresh Del Monte to add a touch of adventure to the packaging of its product lines that will feature the show’s superheroes and offer shoppers a chance to win a range of prizes including a chance to win a family trip to Paris*, or a digital interactive tour of the French capital. Shoppers can enter to win these top prizes by scanning the QR code on the Del Monte labels or by visiting www.freshdelmontefun.com. In addition, there will be numerous contests related to the collaboration on the brand’s social media pages.
“Fresh Del Monte is synonymous with innovation, quality, freshness, and reliability, and we are delighted to offer our fans the opportunity to eat healthy while having fun,” commented Schram. “The upcoming movie release will thrill fans of superhero movies everywhere and offers them a chance to win a trip to the enchanting city of Paris, the home of our heroes.”
“At Fresh Del Monte, we are constantly looking for strategic partnerships to encourage children to eat more fruits and vegetables,” said Montange. “That’s why we’re excited to partner with the Miraculous franchise across Europe to connect the fantastic adventures of Ladybug and Cat Noir with the healthy snacking options that our products provide for the younger ones.”
The promotion will run from June 1, 2023, until September 30, 2023, and will be supported by social media campaigns, online videos, print advertising, and POS activations.
ZAG’s licensing and merchandising, gaming, promotions, and toy groups focus on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character.
*Contest available for Germany, UK & Ireland, Finland, Sweden, Belgium, The Netherlands, France, Italy, Spain, Portugal, and Poland. Terms and conditions are available at www.freshdelmontefun.com
About Miraculous™ – Tales of Ladybug & Cat Noir
Miraculous™ – Tales of Ladybug & Cat Noir continues to be everyone’s favorite superhero story and has been ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years. Available in over 120 countries, season five of the series is available across the globe and the highly anticipated superhero blockbuster Miraculous: Ladybug & Cat Noir, The Movie will launch in July 2023. With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 35 billion views on YouTube (authorized and user-generated content); over 200 million downloads of the official app; and over 550 million+ plays on Roblox. Over 280 million products have been sold and retail sales have surpassed US$1B worldwide to date. Miraculous is the winner of 30 awards including finalist for Best Licensed Brand among perennial classics in the Licensing International Excellence Awards, 2022 & 2023; and Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.
The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™ – Tales of Ladybug & Cat Noir, created by ZAG and co-produced with Mediawan Kids & Family follows the adventures of two seemingly typical teens with secret identities, Marinette, and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?
About ZAG
ZAG is a global independent entertainment studio specializing in world-class storytelling across TV, film, and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™ – Tales of Ladybug & Cat Noir as well as Ghostforce. ZAG is also currently in production on Melody, an animated feature to star Katy Perry; and recently signed a 10-movie deal with Cross Creek Pictures. Visionary director and composer Jeremy Zag founded the ZAG Kids and Family Entertainment Group in France in 2009, further expanding the company to the USA in 2012 with the Global Brand Franchise office in Santa Monica, California. ZAG now has offices in Paris, London, Montreal, Santa Monica, Miami, Mexico, Frankfurt, Tel Aviv, Frankfurt, Dubai, and Shenzhen. ZAG’s Consumer Products Division includes the licensing and merchandising, gaming, promotions, and toy groups, and focuses on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character.
About Fresh Del Monte
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The company also markets its products under the MANN™ brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte is the first global marketer of fruits and vegetables to commit to the “Science Based Targets” initiative. In 2022 and 2023, we were ranked as one of “America’s Most Trusted Companies” by Newsweek based on an independent survey rating companies on three different touchpoints, including customer trust, investor trust, and employee trust. Fresh Del Monte Produce is traded on the NYSE under the symbol FDP.
About Vertage. Fresh Del Monte Produce is listed on the New York Stock Exchange (NYSE) under the symbol FDP.
About Mediawan
Created in late 2015 by Pierre-Antoine Capton, Xavier Niel and Matthieu Pigasse, Mediawan is one of the main independent European studios producing audiovisual content. The Group brings together best-in-class talents in audiovisual creation by operating on the entire value chain: production of drama, unscripted, documentary, cinema and animated original content, thanks to over 60 production labels in France, Germany (partnership with LEONINE Studios since 2020), England, Italy, Spain, the United-States, the Netherlands, Finland and Senegal (Mediawan Studios), distribution of audiovisual content (Mediawan Rights, LS Distribution and Telmondis Distribution) and publishing of channels and digital services (Mediawan Thematics) as well as the development and production of digital content (Mediawan Digital).
Mediawan Kids & Family is the division of Mediawan Studio dedicated to the production and distribution of children and family content for audiences worldwide. The company is the European leader in animation and produces premium TV shows, high-end feature films and digital content for kids, tweens, young adults, and families. Mediawan Kids & Family houses five production labels: Method Animation (Miraculous – Tales of Ladybug & Cat Noir (in co-production with ZAG), Robin Hood – Mischief in Sherwood, Petronix Defenders, The Three Musketeers), ON Classics (The Little Prince, The Little Nicholas- Happy As Can Be), Joann Sfar’s Magical Society (Little Vampire, Mister Crocodile), along with brand-new 2D animation TV label for kids Somewhere Animation (Chefclub Adventures), and tweens live-action studio Elliott Studio.
