First Fresh 20 takes place in Hangzhou

Spending on fresh food accounts for over 50% of the average Chinese urban household’s overall expenditure. The modernisation of consumption habits in China is attracting the attention of the world’s top fresh food players. On May 11-12, the world’s leading fresh food companies, including Clear Water, Marine Harvest, Cargill, Danish Crown and Camposol, gathered in Hangzhou for China’s First Fresh 20. The event was jointly hosted by the Alibaba and Win-Chain supply chains and focused on the development of the fresh food industry. CEOs from leading firms shared knowledge and discussed trends.

During the summit, Alibaba and Win-Chain signed a joint declaration with the other twenty global fresh food giants present. Its aim is to identify new opportunities and new growth points in the fresh food industry, as well as new models for sustainable development in the industry in China.  In 2018, Alibaba initiated its “Grand Import” strategy, and set up a global purchasing centre. At F20, Daniel Zhang, CEO of Alibaba Group, noted that Win-Chain would become the group’s global centralised purchasing platform for fresh food, to promote upgrading and standardisation. It will become a key approach for Alibaba to build a global presence in the field of fresh food.

Win-Chain will provide a one-stop solution for fresh food suppliers, from the farm to the dining table. With omnichannels sales incorporating Yiguo APP, Tmall Fresh, Suning Fresh and Alibaba New Retail, Win-Chain provides upstream fresh food suppliers with a total solution in the Chinese market, including cold chain distribution service, product consumer-branding, and big data support. It is designed to become a fast-track linking upstream and downstream fresh food businesses.