Fama to offer red Israeli mandarins
30 years after it was founded, Fama S.A. is now an established name in the production and export of fresh citrus fruits in Argentina. The company’s twenty joint owners are spread across three generations of fruit producers and are united behind the common goal of producing quality products. Today Fama owns 7,000 ha of citrus fruit production in Entre Rios y Corrientes, which is split 50-50 between oranges and mandarins. Varietal development has become something of a policy for the company, which it continues today with the development of the Orri and Muriel varieties. With yields reaching an impressive 2,000 tons, Fama is expecting further increases in the forthcoming years to as high as 5,000 tons. In 2016, the firm introduced five new red Israeli varieties to Argentina. For Fama, this will represent an entirely new line of red products that will be very different from the orange ones it currently produces. Commercial manager Alberto Lavino Zona said,
“Fama continues to believe in quality. By aiming for the best possible levels of quality, clients and volumes will inevitably follow.”
The firm is also working on minimising costs and has recently installed a pre-selection machine in its packaging plant in order to raise efficiency levels and improve the quality of its final product. As Fama looks to enter new markets, it continues to strengthen relations with Canada, where, until last year, it only operated in the Toronto area, but has now extended its reach to include Vancouver as well. Lavino Zona said, “Consolidating ties with our clients will always remain our priority as good clients become good friends who you never want to lose.” Meanwhile, Fama is also seeking to develop new markets, such as the UAE and Southeast Asia.
