Dutch lead the way in e-commerce

Online shopping continues to grow in the EU, as confirmed by data from the latest annual survey on the use of ICT in households and by individuals. In 2022, 91% of people aged 16 to 74 in the EU had used the internet, 75% of whom had bought or ordered goods or services for private use. The proportion of e-shoppers grew from 55% in 2012 to 75% in 2022, an increase of 20 percentage points (pp). The highest shares of internet users who bought or ordered goods or services over the internet in 2022 were recorded in the Netherlands (92%), Denmark (90%) and Ireland (89%).