Dole rolls out new dragon fruit programme in Ecuador

Dole Food Company has announced it is now offering Ecuador-grown dragon fruit to consumers across the United States and Canada. As 2024 approaches, ushering in the Year of the Dragon, according to the Chinese calendar, the Dole Dragon Fruit is described as a visually captivating and nutritionally rich delicacy. It is poised to tantalise taste buds and foster health and well-being for countless fruit enthusiasts across North America, the company said in a release. Importing in its atmosphere-controlled containers results in less dehydration of the fruit compared to more common non-containerised shipping, Dole added.

The fruit, also known as pitaya, has become increasingly popular in recent years for its health benefits, as it is rich in antioxidants, low in calories, high in fibre and hydrating. 

“Dole is constantly responding to market demands with its innovative product offerings,” said Nelson Montoya, President of Dole Fresh Fruit North America. “We are excited to bring the incredible flavours and health benefits of Dragon Fruit to households across the western U.S. and Canada. This exotic fruit aligns perfectly with Dole’s dedication to providing our customers with the very best in fresh produce.”