DiMuto Joins International Pineapple Organization (IPO) as Trade Technology Partner

Singapore, 15 April 2020 – DiMuto, a trade tech solutions platform that provides end-to-end supply chain visibility for global agri-food businesses, has joined the International Pineapple Organization (IPO) as an official Trade Technology Partner. The new collaboration will see DiMuto providing support to the global pineapple association not only through its trade technology solutions, but also for R&D and marketing efforts.

The IPO is a Global Trade Organization of pineapple growers from pineapple growing regions around the world, maximize efficiency and profit for the pineapple industry through identifying common needs in Buying, Marketing, Cost Savings, and Consulting. With active presence in Latin America as well as the US, the cooperative’s mission is to identify common needs among its members and leverage the group to maximize efficiencies and economies of scale.

According to market research by Tridge, 28.3 million metric tonnes of pineapples were produced in 2018, and the export of fresh pineapples was valued at US$2.1 billion, increasing by 11% from 2014 to 2018. The top pineapple exporting markets are tropical countries such as Costa Rica, Brazil, Philippines, Indonesia and Thailand. A 2018 FreshPlaza reports that global consumption of pineapples continues to grow with the largest growth markets in Asia such as China, Indonesia, Vietnam and Philippines.

Under the partnership with IPO, DiMuto will be working with members to support the digitalization of their pineapple supply chains, as well as help strengthen the presence of IPO in the Southeast Asia region, in particular pineapple exporting markets such as Thailand, Indonesia and Philippines.

Using the DiMuto 4T Suite Solution, a 4-part trade technology solution combining blockchain, AI and IoT, DiMuto digitalizes the agri-food supply chain for data visibility and trade transparency, aiming to solve the industry’s various challenges such as food waste, food safety and food sustainability.

The DiMuto 4T Suite Solution creates traceability for every single fruit as they move through the supply chain by capturing important data at key supply chain stages. Individual products and cartons are tagged with DiMuto QR codes to assign each one a digital identity. These products and cartons are then digitalized through DiMuto’s proprietary Digital Asset Creation devices (DACky). Buyers can then use the DiMuto Receiver App to acknowledge the receipt of goods and provide feedback, all recorded on the DiMuto Platform to truly close the supply chain loop on one single platform. With the visibility provided by data captured as the product moves through the supply chain, DiMuto helps to reduce disputes over quality and creating trust amongst trade parties.

“IPO is always on the lookout for technology and solutions that would benefit our pineapple growers. I have every confidence that DiMuto’s technology will help create supply chain visibility for our members from around the world and help them grow their international presence,” said William Cavan, Executive Director of IPO.

“We are thrilled to have the support of International Pineapple Organization as we strengthen our presence in the produce industry. With our technology, IPO growers will be able to show buyers the high quality of their pineapples for every single carton before it is shipped. This creates trust and reduces uncertainty amidst the disruptions brought on by COVID-19,” said Gary Loh, Founder and Chief Executive Officer of DiMuto.

This partnership comes hot on the heels of DiMuto’s latest investment from Latin Leap, a Venture Capital Studio focusing on opening up opportunities in Latin America for outheast Asian tech-scale ups. To date, DiMuto has tagged over 30 million fruits and tracked and traced over US$100million worth of agrifood trades. With presence in 7 countries including US, China, Indonesia, Australia and Mexico, the partnership with IPO will strengthen DiMuto’s international footprint in the global fresh produce industry.