Debut of the Amsterdam Produce Show and Conference

A brand new event – the Amsterdam Produce Show and Conference – will make its debut in Holland from November 2-4.

The three-day show – hosted by the creators of the New York Produce Show and Conference and the London Produce Show and Conference – will be held at the Westergasfabriek conference venue in Amsterdam.

The show organisers say the event will

“bring the world of produce to the beating heart of the industry – the trading hub of the fruit, vegetable and flower industries.”

Its central feature will be a one-day trade exhibition for 150 exhibitors, held in the iconic Gashouder building in the Westergasfabriek. Exhibitors will showcase their products, brands and innovative concepts to buyers from the retail, foodservice, wholesale and processing sectors, as well as industry visitors from around the world, who will also have access to a series of high-quality networking events, educational seminars and a thought leaders breakfast panel hosted by The Perishable Pundit Jim Prevor.

Other features include an extensive student programme to connect the industry with its next generation, a chef demonstration kitchen bringing top local chefs into direct contact with the industry supplying their healthiest products, and an opening gala cocktail reception. On the last day, a series of tours will be held to local produce and flower locations, as well as retail, foodservice and foodie destinations in Amsterdam and the surrounding parts of Holland.

The New York Produce Show and Conference has seen six editions to date, with the latest, in December, drawing more than 5,000 to the Javits centre in Manhattan. Last June, the second London Produce Show and Conference drew 1,600 visitors to Mayfair. This year, the same unique, intimate event model is being adapted for the Dutch market.

Jim Prevor, editor in chief of Produce Business, the magazine behind the shows, said Amsterdam was a logical choice given Holland’s long-standing role as a market leader in fresh produce and flowers.

“We think this show will give the Dutch industry the opportunity to reaffirm its position as the top table of the global produce industry – and we’re inviting the rest of the world to Amsterdam to meet, share, learn and, perhaps most importantly, do business with their Dutch colleagues and partners.

“We have already proved that our distinctive model allows people the time to make real connections, to build true partnerships and to improve both themselves and their businesses,” he said.

Online registration opens on July 1 but interested parties can register their interest in attending or get more information at www.amsterdamproduceshow.com