Consumer dissatisfaction leads to slump in Italy’s strawberry sales

In the past five years, strawberry consumption in Italy has slumped by around 3,000 tons, due mainly to consumer dissatisfaction. According to a study by Agroter’s Fruit and Vegetables Monitor, it emerges that 72% were not satisfied with the last purchase of strawberries. Of these, 27% have never found strawberries they liked. Italians feel that the taste of strawberries has deteriorated in recent years – 54% of those interviewed stated that the taste of the strawberries they bought worsened and for 9% this was definitely worse.