Australian citrus guide for Asian retailers

A new eLearning platform set up by Hort Innovation on behalf of Australian citrus growers is set to give retailers across Asia information about Australian citrus varieties and health benefits, handling, storage and display tips. The Aussie Oranges eLearning platform, displayed for the first time at Asia Fruit Logistica, was developed under the horticulture trade banner Grown in Good Nature, takes about 10 minutes to complete. Users will garner information about Australian citrus varieties and health benefits, handling, storage and display tips.

When retailers enter into a partnership to sell Australian oranges, they will be provided the e-learning module for staff, with incentives for teams to participate in the training, such as giveaways. 

Hort Innovation trade development manager Troy Agosti said the resource will arm supermarket and grocery chains with an engaging tool to educate staff and consumers about Australian produce.

“We were hearing from retailers that they wanted to know more about the right way to care for Aussie produce, including the temperature it should be stored at, taste differences and how to encourage customers to try it,” he said. “So we worked with growers and training providers to come up with a fun, innovative way to engage retail staff and give overseas consumers the best possible buying and eating experience.”

The Aussie Oranges platform will be rolled out through retailers in Mandarin, Japanese and Thai languages in the coming months, followed by Australian table grapes and avocado versions this year.