Ambrosia™ starts new year with TV and digital media campaigns
For the second consecutive year, Ambrosia™ is focused on the medium of television to publicise its excellent organoleptic qualities as well as its healthy properties through a conventional 20-second spot and exclusive sponsorships.
Under the motto Ambrosia™ In the family it tastes divine!, Ambrosia™ is positioned as an ideal apple for the whole family, a candidate to become queen of the shopping basket. Due to its numerous health properties and high content of fibre, minerals, vitamins and antioxidants, Ambrosia™ is divine for any balanced diet.
In addition to its TV campaign, Ambrosia™ will continue to strengthen its presence in social media in order to generate greater engagement with its target audience and offer content that reflects the message of its communication campaign: Fresh, tasty and a flavour that makes everyone fall in love.
