Amazon Fresh expands farmer partnership programme across India

Amazon Fresh continues to expand its presence in India, with the online grocery service now available in more the 50 cities. In an interview with The Hindu, director of Amazon Fresh Srikant Sree Ram, said more than half of the service’s users came from tier two and three cities. “In the last year, we have more than doubled the number of cities that we are available in. We are now available in 50 plus cities including many tier two, three cities like Chandigarh, Kochi, Trivandrum and many more,” he said. “Our focus has remained squarely on ensuring we provide high-quality products, especially in fresh fruits and vegetables and ensure that we offer our customer the best value. Whether it comes through pricing or through offers,” he said.

Amazon Fresh has partnered with farmers across the country to source its produce. It launched its Amazon Kisan programme in 2019 to buy fresh produce directly from farmers and assist them with growing. In 2023 Amazon Kisan has over 8,000 farmers registered in the programme with over 3,000 farmers supplying their fresh produce to Amazon’s network of 11 collection centres across the country. Farmers get access to qualified agronomists who provide customized crop recommendations and assist with scientific nutrition and pest management practices.