All new CIV apple varieties on display at Madrid Fruit Attraction
CIV – the Italian Consorzio Italiano Vivaisti of San Giuseppe di Comacchio (Ferrara), leader of the strawberries and apples varietal innovation – is present at Fruit Attraction Madrid (4-6 October) with its own space within the collective area organised by Ferrara’s fruit and vegetable service centre.
The Ferrara-based consortium “will are here with its latest varieties,” says President Mauro Grossi. As for apples, we are presenting an extremely complex portfolio: from early to late varieties; red, green and/or yellow, two-toned; environmentally sustainable with a low environmental impact; resistant to scab and with excellent preservation and organoleptic properties.”
“The CIVM49pbr variety, launched on the market by the exclusive VOG licensee with the RedPop® brand, has already had excellent feedback from consumers in Europe, the UK and some overseas countries since the last advertising campaign. The sweet and crunchy apples are carmine red and have a slightly streaked skin: beautiful to the eye and satisfying on the palate. The brand new CIVM65* apple variety developed by the exclusive European licensee Rajpol, as well as the interesting CIVM35* variety and other advanced selections made by CIV currently under development, will be featured at our stand at the Madrid trade fair.”
“As for the CIV strawberry portfolio instead – says President Grossi – in addition to the defence of CIV varieties for Northern Europe (CLERYpbr and MURANOpbr), we are now also focusing on the Mediterranean basin to increase the weight on the market of our southern varieties with the support of important partnerships. Namely, in the next season the very recent Shayda®/CIVL519* variety – a new strawberry variety with low chill requirements and particularly suitable for Spain and Morocco – should represent over 12 million plants mainly grown in Spain thanks to our network of partner companies and collaborators in the Huelva area (southern Spain) with large local players (cooperatives, producers, and export companies).”
While in the fruit and vegetable sector we are dealing with an increase in costs also caused by the difficulty in finding labour, the few raw materials available and the exponential growth of production factors and logistics costs, there is a worrying decline in the consumption of fruit and vegetables both on the domestic and international market. “Despite a not very rosy situation – says Grossi – in order to meet the needs of growers and consumers, CIV continues to pursue its medium-long term R&D activities thanks to its apple/strawberry breeding programme featuring pillars such as natural rusticity, easy cultivation, productivity, long preservation and shelf-life, the high organoleptic properties of fruit, a distinctive aesthetic appearance, adaptability to different soil and climate conditions (for conventional, integrated and organic production), resistance to the main diseases and an ever greater environmental sustainability (for example reduced water and nutritional needs) which play a central role in CIV’s genetic improvement programme.”
“During the trade fair in Madrid – concludes President Mauro Grossi – CIV will has the opportunity not only to present the latest apples/pears/strawberries to the main sector operators, but also to meet our international licensees/partners with whom we have strategic-operational partnerships at an international level.”
See you all in Madrid at Stand D03 in Hall 08!
Info / CIV – Italian Consortium of Nurseries
CIV – the Italian Consortium of Nurseries – leads the way in terms of varietal innovation and the production of certified plant propagating materials. Headquartered in San Giuseppe di Comacchio, in the province of Ferrara, it has been in operation since 1983 and consists of three leading Italian nurseries: Vivai Mazzoni, Salvi Vivai, Tagliani Vivai. Synergy, experience, and substantial investments in research have enabled CIV to offer leading-edge products that better meet market demands. With its long-term outlook, CIV has been engaged for years in selecting varieties that can provide high quality production with lower energy requirements and low environmental impact. Overall, every year the three nurseries produce about 5 million rootstocks, 3.5 million apple, pear and stone fruit plants, and 250 million strawberry plants. CIV is a founding member of the International New Varieties Network (INN), a global association of nursery gardens that promotes the exchange, assessment, and marketing of new varieties in the main production areas on a worldwide scale.
