4th international Biofruit Congress on organic demand and sustainable supply
After the great success of the previous 3 editions, which received more than 400 delegates, Eurofresh Distribution magazine and Fruit Attraction team up again to discuss the future of organic F&V markets and other growing “value chains”. The event is being held over 2 sessions: on June 17th 3pm & October 5th 3-5pm at IFEMA Madrid during FRUIT ATTRACTION.
The first session held last June 17th attracted nearly 300 online delegates. You can still watch it on YouTube.
European retail buyers and international institutions, including the European Commission and FairTrade International, will discuss the best strategies for fuelling the organic market phenomenon in Europe and globally. Considering the latest consumer behaviours since Covid-19, how to better respond to the growing consumer demand beyond organics, for more engagement with the environment and social issues?
2nd Session: 5th October 3-5pm at FRUIT ATTRACTION Madrid
The session will also be held simultaneously on LIVEConnect
15:00 Regulations: How the new EU organic regulation is to be applied
By European Commission delegate of the DG AGRI, Bio Unit, Denis de Froidmont
15:15 Consumer trends: other “value-chains” competing with organics
By EUROMONITOR INTERNATIONAL delegate
15:30 Retail & Distribution on latest strategies with organics and other sustainable sourcing:
By retail leaders like:
AUCHAN GROUP head of Responsible Food Sourcing program
REWE GROUP director of organic sourcing
SONAE MC director of F&V, David Monteiro
16:00 Debate on sustainability:
Sustainable programs (to be confirmed)
FAIRTRADE INTERNATIONAL: Going “premium” with the “Living Wage” approach.
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1st Session: 17th June 3-5pm online & YouTube
Language: Spanish
15:00 Current situation: latest trends in European organics and third countries
By EUROFRESH DISTRIBUTION editor Pierre Escodo
15:15 Consumers: how to deliver the best of organics to the most demanding consumers – a spotlight on France
By ALTERBIO commercial director, Madjid Aidh
15:30 Retail: distribution channel strategies in Spain
By ALCAMPO head of “APC” supply chain, Sergio Roman
SONAE MC director of F&V, David Monteiro
MERCABARNA strategy manager, Pablo Vilanova
16:00 Debate on sustainability: importance of communicating with the consumer
By PROEXPORT sustainability director Maria Dolores Molina
FAIRTRADE INTERNATIONAL banana expert Nicolas Leger
More info at www.biofruitcongress.com and www.ifema.es/en/fruit-attraction
