Macfrut ‘increasingly international’

The first edition of the “new phase” of Macfrut, held September 23-25 at the Rimini Expo Centre, ended on a high note. The trade fair of the Italian fruit and […]
Thu 22/10/2015
The increasingly international Macfrut trade fair attracted major foreign delegations and will now be followed by the new Mac Fruit Attraction event in Egypt in May.

The first edition of the “new phase” of Macfrut, held September 23-25 at the Rimini Expo Centre, ended on a high note.

The trade fair of the Italian fruit and vegetable sector drew 39,000 people – the highest attendance the event, organised by Cesena Fiera, has achieved in 32 years.

In addition to the growing numbers, the change in Macfrut can also be seen in the type of visitors attending. One in five exhibitors was from abroad, illustrating its international appeal, and the overall number of exhibitors and event surface area have also increased.

Cesena Fiera president Renzo Piraccini and Rimini Fiera president Lorenzo Cagnoni expressed their satisfaction with the outcome. “This outstanding result proves what we can achieve if the supply chain works together,” Piraccini said.

“This is the beginning of a new phase that will make Macfrut become a world-leading trade fair. In May 2016, we will be in Cairo together with Fruit Attraction to host the first edition of Mac Fruit Attraction,” he said.

source: Macfrut press release