Linea Verde in Europe and Russia

La Linea Verde has penetrated beyond the European Union markets to enter those of Eastern Europe. “In 2013 we achieved good results in our international activities, particularly in Russia, Belgian and Poland. Exports made up 27% of the total turnover of the group, which reached €186 million in 2013. For 2014 we are again looking with interest beyond our country’s borders and aim to raise our turnover by 5%”, stated Massimo Bragotto, the commercial and logistics manager of La Linea Verde. This is a realistic objective, as La Linea Verde’s professionals have a profound knowledge of the sector and the Battagliola brothers have over 40 years of experience ‘in the field’. As a result, they have been able to capitalise, upgrade and develop the family’s traditional passion for agriculture, which is now leading them to co-pack the DimmidiSì products, not only to satisfy the home market demand but also, thanks to the firm’s considerable reefer transport and logistics know-how, to achieve recognition beyond the borders of Italy. La Linea Verde exports high-quality products to many countries, including Austria, Belgium, Spain and Russia. The firm’s achievements, nationally and internationally, are underpinned by investments in processes and organisation that achieve a high standard of quality. La Linea Verde uses technologies that give it a significant competitive advantage in terms of the freshness and food safety of a very delicate product such as fresh-cut salads. Quality is the key that has consolidated La Linea Verde’s position at the peak of the home market, enabled the firm to conquer and gain the loyalty of new markets such as Belgium and Poland, and will allow it to garner major new international successes while at the same time expanding its market in Italy.
MV