VOG celebrates 25 years of Marlene® with new communication campaign
VOG is celebrating 25 years of the Marlene® brand and the start of the new season with an outdoors initiative dedicated to the colours of autumn.
Fri 10/12/2021 by Gabriele Orsi
Promotion campaigns
CuTEHealthy Congress: “Cultivating A Healthy Europe With Fruits And Vegetables From Europe (2021-2023)”
CuTEHealthy/FruitVegetablesEUROPE
FruitVegetablesEUROPE organized a congress in Madrid addressing the #LONGLIFECHALLENGE, with the collaboration of several Olympic medallists.
Thu 02/12/2021 by Amanda Cardinal
Asiafruit Congress highlights importance of health messaging
An online ASIAFRUIT CONGRESS was held last week on 28-29 September. Day two of the event examined consumer and retail trends, health messaging, e-commerce and sustainable packaging all came under […]
Tue 05/10/2021 by Richard Wilkinson
California avocados take a road trip
California Avocado Commission
IRVINE, Calif. (August 16, 2021) – Consumers across the country and in particular in the West are fulfilling their pent-up desire to travel and still stay relatively close to home […]
Fri 27/08/2021 by California Avocado Commission
Zespri unveils summer consumer campaigns
As is the case every summer season, Zespri has created exclusive materials to enhance the visibility of its products in greengrocers and encourage their purchase, thus helping professionals in the […]
Fri 25/06/2021
Aldi’s complaint against Tesco’s price match campaign dismissed by ASA
German discounter Aldi has seen its complaint about a Tesco press ad dropped by the Advertising Standards Authority (ASA). The issue relates to an ad that appeared in July […]
Mon 14/06/2021
Made in Nature promotes quality of organic Made in Italy fruit and vegetables
Made in Nature
The new European strategies From Farm to Fork and Green Deal show the importance of communication and projects such as Made in Nature, which are increasingly decisive for accompanying the […]
Thu 10/06/2021 by Richard Wilkinson
IG International calls to individuals and communities to join in the #wecare campaign
As we watch our brothers and sisters lose their lives to this deadly disease, we feel almost powerless but not let down. One thing matters now, doing our own bit […]
Mon 17/05/2021
FruitVegetablesEUROPE and EU launch “CuTE-4 You” campaign
FruitVegetablesEUROPE
The European fruit and vegetable association FruitVegetablesEUROPE (EUCOFEL), which brings together more than 4,500 companies from the main European producing and exporting countries, has launched with financial support from Brussels […]
Tue 11/05/2021 by Richard Wilkinson
Peru rolls out its ‘Super Foods Peru’ promotional campaign again in Asian markets
photos: Mint & Promperú
The online trade fair Asia Fruit Logistica ON, at which Peru was featured once again as a Guest Country of Honor, has serviced as a business, promotional and communications platform […]
Mon 14/12/2020 by Richard Wilkinson
Retailers shift advertising strategies amid pandemic
All rights reserved
The shape of grocery advertising has changed over the past month as the sector adjusts to a new reality. The latest USDA Retail Report shows that while advertising of agri-food […]
Thu 14/05/2020 by Richard Wilkinson
The EU approves initiatives to promote its agrifood products worldwide
All rights reserved
The EU has approved fifty-two new programmes to promote EU agrifood products worldwide, setting aside a budget of over €130 million. The promoted products range from dairy and olive oil […]
Tue 07/11/2017 by Richard Wilkinson
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