New varieties in the pipeline to enhance quality Attracting more than 200 delegates, ranging from farmers to industrialists to entrepreneurs to policy makers, across the country, the first edition […]
Thu 28/11/2019 by Richard Wilkinson
EUCOFEL has launched a new campaign to promote the taste of Europe. Under the banner CuTE (Cultivating the Taste of Europe), the programme targets 11 specific fruit and vegetables in […]
Mon 12/08/2019 by Richard Wilkinson
Chilean stone fruits will be the subject of a new promotional campaign in Chinese stores throughout March. The event, now in its second year, is organised by the Chilean Stone […]
Tue 12/03/2019 by Richard Wilkinson
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The marmalade-loving cartoon character will promote the sweet taste of SanLucar citrus fruits in Germany and Austria (Valencia, Spain – 06 November 2017). SanLucar, the premium brand for fruit and […]
Thu 09/11/2017 by Richard Wilkinson
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Produce Business UK and The London Produce Show and Conference have launched an international competition that will award one company or marketing organisation with its first annual International Award for […]
Mon 22/05/2017 by Richard Wilkinson
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Since January 2017, CMR has extended its large offer with the direct commercialisation of the DEL MONTE ® product range. This agreement allows CMR GROUP to offer the prestigious brand […]
Mon 27/02/2017 by Richard Wilkinson
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Barcelona has expanded its network of ‘green markets’, an initiative designed to boost the offering of local, organic and otherwise eco-friendly and healthy produce sold at the city’s fresh produce […]
Thu 22/12/2016 by Richard Wilkinson
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Interpoma 2016 – the international trade show held every two years and entirely dedicated to the apple industry – takes place November 24-26 at the Bolzano exhibition centre. To celebrate […]
Wed 16/11/2016 by Richard Wilkinson
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For this campaign, the La Cañada tomato PGI regulatory board has set its sights on increasing its export volume without reducing quality or taste. The Protected Geographical Indication’s (PGI’s) goal […]
Wed 19/10/2016 by Richard Wilkinson
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A clever new campaign – with ‘censored’ and ‘uncensored’ clips – kicks off the 2016/17 Kanzi apple season in Europe. All about seducing life and living in the now, the […]
Fri 07/10/2016 by Richard Wilkinson
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Eataly, the famous chain specialising in top quality Italian produce, has chosen Solarelli to represent fine Italian fruit and vegetables in Italy and Europe-wide. Solarelli made its European debut at […]
Fri 02/09/2016 by Richard Wilkinson
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“I love 5 to 10 servings a day” is the tagline for a campaign now running province-wide in Quebec, Canada, to remind consumers about the importance of eating more fruit and […]
Tue 03/05/2016 by Richard Wilkinson