Promoting Indian Grape Produce in Overseas Markets

 New varieties in the pipeline to enhance quality    Attracting more than 200 delegates, ranging from farmers to industrialists to entrepreneurs to policy makers, across the country, the first edition […]
Thu 28/11/2019 by Richard Wilkinson

EUCOFEL launches CuTE to promote European produce

EUCOFEL has launched a new campaign to promote the taste of Europe. Under the banner CuTE (Cultivating the Taste of Europe), the programme targets 11 specific fruit and vegetables in […]
Mon 12/08/2019 by Richard Wilkinson

Chilean Stone Fruits Month gets underway in China

Chilean Stone Fruits Month gets underway in China
Chilean stone fruits will be the subject of a new promotional campaign in Chinese stores throughout March. The event, now in its second year, is organised by the Chilean Stone […]
Tue 12/03/2019 by Richard Wilkinson

SanLucar and Paddington bear come together at the pos

SanLucar and Paddington bear come together at the pos
The marmalade-loving cartoon character will promote the sweet taste of SanLucar citrus fruits in Germany and Austria (Valencia, Spain – 06 November 2017). SanLucar, the premium brand for fruit and […]
Thu 09/11/2017 by Richard Wilkinson

CMR GROUP markets DEL MONTE®

CMR GROUP markets DEL MONTE®
Since January 2017, CMR has extended its large offer with the direct commercialisation of the DEL MONTE ® product range. This agreement allows CMR GROUP to offer the prestigious brand […]
Mon 27/02/2017 by Richard Wilkinson

Barcelona now has seven ‘green’ markets

Barcelona now has seven ‘green’ markets
Barcelona has expanded its network of ‘green markets’, an initiative designed to boost the offering of local, organic and otherwise eco-friendly and healthy produce sold at the city’s fresh produce […]
Thu 22/12/2016 by Richard Wilkinson

Interpoma makes no. 10 special

Interpoma makes no. 10 special
Interpoma 2016 – the international trade show held every two years and entirely dedicated to the apple industry – takes place November 24-26 at the Bolzano exhibition centre. To celebrate […]
Wed 16/11/2016 by Richard Wilkinson

The PGI tomato La Cañada campaign is underway

The PGI tomato La Cañada campaign is underway
For this campaign, the La Cañada tomato PGI regulatory board has set its sights on increasing its export volume without reducing quality or taste. The Protected Geographical Indication’s (PGI’s) goal […]
Wed 19/10/2016 by Richard Wilkinson

Kanzi® apples ‘tempt’ consumers in digital campaign

Kanzi® apples ‘tempt’ consumers in digital campaign
A clever new campaign – with ‘censored’ and ‘uncensored’ clips – kicks off the 2016/17 Kanzi apple season in Europe. All about seducing life and living in the now, the […]
Fri 07/10/2016 by Richard Wilkinson

Eataly chooses Solarelli

Eataly chooses Solarelli
Eataly, the famous chain specialising in top quality Italian produce, has chosen Solarelli to represent fine Italian fruit and vegetables in Italy and Europe-wide. Solarelli made its European debut at […]
Fri 02/09/2016 by Richard Wilkinson

Campaign in Quebec promotes loving 5-10 daily servings

Campaign in Quebec promotes loving 5-10 daily servings
“I love 5 to 10 servings a day” is the tagline for a campaign now running province-wide in Quebec, Canada, to remind consumers about the importance of eating more fruit and […]
Tue 03/05/2016 by Richard Wilkinson

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