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Foodiverse will replace Grupo Alimentario Citrus (GAC) as the corporate brand, strengthening the group’s international positioning through its healthy revolution. Foodiverse will retain the essence of all the companies that […]
Tue 15/09/2020 by Richard Wilkinson
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According to the latest press release from the Association of Polish Distributors Fruit and Vegetables “Fruit Union”, the situation related to the Covid-19 pandemic caused a sharp increase in the […]
Mon 24/08/2020 by Richard Wilkinson
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The 25th AECOC Congress on Commercial and Marketing Strategy will be held virtually between July 14 and 15. This year’s event will analyse the impact of COVID-19 as well as […]
Mon 06/07/2020 by Richard Wilkinson
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Since the brand was founded 22 years ago, Zespri™ has remained true to its original image, but in 2020, the New Zealand kiwi brand decided to make a change to […]
Thu 11/06/2020 by Richard Wilkinson
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The shape of grocery advertising has changed over the past month as the sector adjusts to a new reality. The latest USDA Retail Report shows that while advertising of agri-food […]
Thu 14/05/2020 by Richard Wilkinson
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Promotional campaign “Strength of taste, vitamins and colors. Meet the quality of Apples from Europe” is gaining its momentum. This is due, among others, to the WOP Dubai (World of Perishables), […]
Fri 31/01/2020 by Richard Wilkinson
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The Spanish production company is one of the top three companies worldwide with the best environmental performance according to a study arranged by the Dutch consulting firm Soil & More, a specialist in sustainability.
Wed 11/12/2019 by Richard Wilkinson
