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Weaker consumer demand in April allowed Germany’s apple season to be extended by a total of four weeks despite low volumes and diminishing quality. The German market saw normal demand […]
Thu 31/05/2018 by Richard Wilkinson
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The Chilean Blueberry Committee’s brand-new UK campaign will promote blueberries as the perfect sharing food and health snack, as exports prepare to break a new record. Chile’s 2017-18 blueberry campaign […]
Tue 28/11/2017 by Richard Wilkinson
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The marmalade-loving cartoon character will promote the sweet taste of SanLucar citrus fruits in Germany and Austria (Valencia, Spain – 06 November 2017). SanLucar, the premium brand for fruit and […]
Thu 09/11/2017 by Richard Wilkinson
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For this campaign, the La Cañada tomato PGI regulatory board has set its sights on increasing its export volume without reducing quality or taste. The Protected Geographical Indication’s (PGI’s) goal […]
Wed 19/10/2016 by Richard Wilkinson
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A clever new campaign – with ‘censored’ and ‘uncensored’ clips – kicks off the 2016/17 Kanzi apple season in Europe. All about seducing life and living in the now, the […]
Fri 07/10/2016 by Richard Wilkinson
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Consumption of the Nergi® is now taking off in the Benelux region, Scandinavia, and the UK. The berry has been on sale in Europe for 3 years and already enjoys […]
Mon 03/10/2016 by Richard Wilkinson
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“I love 5 to 10 servings a day” is the tagline for a campaign now running province-wide in Quebec, Canada, to remind consumers about the importance of eating more fruit and […]
Tue 03/05/2016 by Richard Wilkinson
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Backed by a production noted for high quality standards, Fashion watermelon has been present this season in all Spanish households, thanks to a widespread dissemination and advertising campaign including the […]
Mon 14/03/2016 by Richard Wilkinson
