Information-packed agenda for Asia Fruit Logistica
Asia’s premier fresh fruit and vegetable trade show – Asia Fruit Logistica – is set for another record-breaking year. In late June, sales of exhibition space were already 25% higher than last year’s total. Exhibitor participation from China – traditionally the largest single exhibiting nation at the event – was also up sharply, with the Chinese pavilion expanding by 90% compared with last year. Held at AsiaWorld-Expo in Hong Kong, Asia Fruit Logistica 2017 runs from September 6-8 and well over 11,000 top-level buyers and trade professionals from more than 70 countries are expected to attend. Beijing-based fresh produce e-commerce company MissFresh is one of many new Chinese exhibitors at this year’s show. Speed of delivery and high quality are paramount for MissFresh, which has set up a cold chain logistics system to deliver fresh food to consumers’ doors within two hours. And European fresh produce suppliers will also be out in force with promotional campaigns at Asia Fruit Logistica, as they seek to ramp up their presence in Asian markets. Premium European Kiwi – a €3 million campaign funded by the EU and Greece to promote European kiwifruit in the Chinese, Canadian and UAE markets – will be back for its second year.
The event’s business week kicks off with the Asiafruit Congress, Asia’s premier fresh produce conference event, which takes place Tuesday September 5, the day before the exhibition. The congress returns with a high-powered programme covering a range of hot topics. Fresh trends in Asia’s food retail market, delivering global brands to local consumers, and the changing global trade landscape are the headline themes on the agenda. Meanwhile, on the show-floor at Asia Fruit Logistica, visitors can take part in two Hall Forums this year. Asiafruit Business Forum offers daily workshops with practical ideas and solutions for better fresh produce marketing. Day one focuses on packaging, looking at its role in terms of both product preservation and merchandising. Day two is all about marketing, while day three looks at production and trade issues. The second Hall Forum turns the spotlight on the worlds of hi-tech and logistics. Each morning, Smart Horticulture Asia, the forum for information management, standards and technology, will explore data management at different stages of the supply chain and each afternoon, Cool Logistics Asia will offer a new series of practical workshops on cold chain management. The wide-ranging programme looks at the future of container shipping, perishable logistics for beginners and exporting to Asia by air. Online registration for Asia Fruit Logistica is available at at www.asiafruitlogistica.com/tickets until September 2.