Photo: Pink Lady
On Saturday, October 24, the sponsors of Operation Adopt a Tree were in the orchards to harvest Pink Lady® apples. The Adopt a Tree campaign has been a resounding success […]
Thu 10/12/2020 by Richard Wilkinson
PINKIDS © Pink Lady
To launch the new season, Pink Lady® will crisscross France to meet its partner wholesalers in wholesale markets and open-air markets in 10 cities. This unprecedented tour, which will begin […]
Thu 03/12/2020 by Richard Wilkinson
Pink Lady® Europe
For several years now, the Pink Lady® Europe Association has been designing environmentally friendly packaging to meet society’s expectations and develop lasting solutions. As part of the Pink Lady® Europe […]
Tue 13/10/2020 by Richard Wilkinson
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The 2020/2021 season promises to be a successful one for Pink Lady®, with a forecast of 190,000 tons, or nearly +19% compared to the previous year. This growth of 30,000 […]
Wed 07/10/2020 by Richard Wilkinson
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Pink Lady® apples have enjoyed an excellent season in Spain, thanks to a combination of favourable conditions and consumer reliance on fresh and local products. The weather in Spain has been described by growers as “exceptionally favourable” for apple growing, which has translated into an outstanding quality and harvest.
Wed 19/08/2020 by Richard Wilkinson
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Pink Lady is becoming ever more global. The latest development in the apple brand’s growth is an agreement signed between Apple and Pear Australia Limited (APAL), Brandt’s Fruit Trees (BFT) […]
Wed 01/01/2020 by Richard Wilkinson
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Pink Lady orchards are expected to become more organic over the forthcoming years. For now, only around 2% comprise organic cultivation; nevertheless, Pink Lady producers are engaged in responsible production […]
Thu 14/11/2019 by Richard Wilkinson
Recruitment, loyalty and quality will continue to animate the strategy of Pink Lady for this new season. The success of BeePink and Adopt a Tree last season illustrated the relevance […]
Fri 18/10/2019 by Richard Wilkinson
Pink Lady®
Despite declining apple consumption in the main EU markets, Pink Lady® has maintained a good performance this season with 170,000 tons marketed, slightly lower than the 178,000 tons in the […]
Mon 08/07/2019 by Richard Wilkinson
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To develop and strengthen the reputation of Pink Lady® in Europe and to develop its markets, the brand has created a range of new custom packaging. These limited editions are […]
Tue 24/07/2018 by Richard Wilkinson
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In 2017-2018, Pink Lady® consolidated its leading brand position in all European markets and continued its growth momentum with good potential for further development. Around 175,000 tons of Pink Lady® […]
Thu 14/06/2018 by Richard Wilkinson
