Beta, customised service leaders

With more than 4 million boxes of green asparagus and 1.5 million of grapes exported annually, Beta is positioned among the top ranking Peruvian exporters in these two categories. Their main grape varieties are Red Globe, Thompson and Crimson, grown in the Piura area, and most is exported to Asia, specifically  in the complex Chinese market.  “We are able to reach the most distant ports with fruit in a good condition and all its organoleptic qualities intact, because we run a highly efficient logistics setup”, explains Mónica Dávila. Beta’s strategy in 2014 is to achieve growth through maintain a good market positioning and providing their clients a secure supply throughout the season, through a long-term trade relation, quality and calibre focused on the needs of each client and a fully customised service, allowing great flexibility to adapt to all kinds of scenarios.